Saturday, April 26, 2014

Globalization Has Put Forth India's Business Community in The International Market

Globalization has put forth India's business community in the international market. Various foreign trade policies and investment policies have been framed to facilitate foreign trade and increase the profitability of the Indian garment manufacturers. The advent of liberal trade policies in textile and garments sector have made it possible of usage of modern technologies and international methods of manufacturing clothes. This sector of garments is one of the most successful and important in terms of foreign exchange generation and employment generating field. It provides employment to lakhs of people and is the most sort out and booming industry of India.

The Indian textile and garment industry is completely independent on itself i.e. from fibre manufacturing to the finished garments without sourcing it from other countries. India is becoming the most preferred destination for sourcing readymade garments for the international market. Various garment export companies are coming up with clothes that are fashionable keeping international trend in mind and also of good quality. Many international brands also source readymade garments from Indian market.

The capitalization in various garment manufacturing arenas is increasing like- manpower, cotton production, multi-fiber production, etc. The Indian garment export graph is witnessing a steep rise since last few years which is a positive reinforcement for Indian exporters and foreign buyers. India is being seen as the next pioneer country in readymade garment export business. Foreseeing the present booming fashion industry, the foreign buyers are showing interest in doing business with Indian exporters. Therefore it becomes mandatory for exporters to constantly present variation in designs and patterns in garments with quality maintenance.

Free trade scenario has been created in the Indian market, which has resulted cut throat competition among the manufactures and exporters for various things like quality, raw material base, manpower, cost of inputs, etc. required for garment making. To sustain the competition various steps are to be taken, the foremost one is to imbibe the latest manufacturing and production technologies. The importance of merchandising has increased as it helps in generating high dividends. Branding and presenting diversified products is a value addition for the companies in order to conquer the global market.

The pre-set properties associated with various types of garments are being combined with each other to produce enhanced product of high quality. Like the amalgamation of artistry of traditional clothes with the high performance of technical textiles is one such innovation. For e.g.- wrinkle-free trousers with anti microbial finish, low maintenance, stain resistant is an example of combination of technical textiles with traditional clothes. This is a value addition to the garment. Special technologies are used to add such added attribute to a particular garment.

Many value additions can enhance the garments exports and profitability:

Effect of the vision

The first and foremost thing which attracts to a garment is its look. Apart from the prints and accessories used on the garment there are many other things which make the look of the garment appealing to the eyes. The finishing of the garment, dyes used, its weave, its shine, yarn patterns, etc effect the overall appearance. For instance- simple cotton shirt in comparison to wrinkle-free cotton shirt would be having less visual appeal.

Effect of the senses

The clothes that have comforting effect on human senses are a value added benefit. Certain properties are the fragrances of the garment, the energy boosting quality, smoothness, compression, etc are a few technological value additions that can be added to the garment.

Wearer's comfort

One of the most important factor while choosing a garment is its comfort level experienced by the wearer. The warmth effect, softness, moisture absorbing quality, clinging minimization, durability, etc affects the wearers comfort level.

Easy maintenance

The garments which are easy to maintain gets more preference. Some of the easy care properties are minimum iron, easy wash, stain resistant, anti soiling, moth proofed, etc. These are certain characteristics of the garment which makes them easy to maintain.

Garment Formation

The procedure for garment manufacturing has become easier due to advanced finishing technologies. Such advancement makes the overall garment making process simpler, the garment stays in its initial shape which increases customer contentment and sales too.

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